What wins the search.
Side-by-side teardowns of real clinics competing for the same patients. We search the way a patient does, on Google and the AI assistants, and write down exactly why one clinic gets the call.
Teardown · Rural urgent careEvery clinic has a map pin. None has a street.
Fast Pace writes hours, ratings and services into every clinic page but leaves the street address blank. FastMed’s site refused every reader we sent.
Teardown · Dialysis careEvery center page is titled “DaVita”.
Fresenius puts address, hours and treatment type in every center page. DaVita’s center pages carry no listing, no hours, and a title that just says “DaVita”.
Teardown · DermatologyOne lets AI in. One built the better map.
Schweiger lets machines read every clinic page but keeps providers and insurers in prose. Forefront built the better filters, and refused every automated reader we tried.
Teardown · Hearing care1,601 clinics. No service in the data.
HearingLife puts the hearing test and a booking link in every clinic page. Miracle-Ear lists 1,601 clinics without naming the service.
Teardown · Aesthetic treatmentsOne does everything. One does one thing.
Milan Laser writes its one treatment, prices, ratings and FAQs into every clinic page. Ideal Image’s site refused every automated reader we tried.
Teardown · Orthopedic care2,054 clinicians. None marked as people.
Hanger publishes 2,054 certified clinicians and marks none as people. The arch support shop down the road explains itself in plainer words.
Teardown · Eye care986 store pages. 56 characters each.
Both chains file the listing machines read. LensCrafters names the vision plans on every store; a MyEyeDr. store page is one line long.
Teardown · Lab networks2,302 lab pages. Every one named “Detail”.
Labcorp gives every lab its own title, a listing machines read and a note for AI engines. Every Quest lab page is called “Detail” and points to one URL.
Teardown · Dental groupsOne has no front door. The other broke the lock.
Heartland’s website is written for dentists, not patients. Pacific Dental built the directory, then broke every listing with one stray character.
Teardown · Physical therapySame size. Opposite blind spots.
ATI hands machines the address, hours and map pin but names no insurer. Athletico names the plans and ships no machine-readable data.
Teardown · Urgent careAsk AI for urgent care. Neither chain has the full answer.
CityMD’s pages answer four of five patient questions, MinuteClinic’s answer three. Each leaves out what the other gets right.
Teardown · Fort Worth, TXAspen Dental is losing Fort Worth to Brident
Brident’s page answers all five things a patient asks. Aspen’s answers none, across 71 Texas cities.
Want a teardown of your clinic?
Free, and it takes about a day. You, side by side with the clinic down the road, with every gap in one plain sentence.