Vertical 9:16
Full-screen video for Instagram Reels, TikTok, and YouTube Shorts. This is the highest-reach placement today, and it needs to be built vertical from the start, not cropped down from a landscape clip.
ClinAds is an AI ad generator that produces both image and video ads for clinics. From a single brief on your website and brand, it ships on-brand short-form video for Instagram Reels, TikTok, YouTube Shorts, and feed, in every aspect ratio, next to your matching static ads.
Short version: attention moved to vertical video, and the platforms reward it. A clinic running only static ads is leaving its highest-reach placements empty.
Instagram Reels, TikTok, and YouTube Shorts have pulled a large share of feed time toward short vertical video, and Meta, TikTok, and Google all give native video extra reach. For a clinic that matters twice: video is where new patients are scrolling, and it is simply more persuasive. A ten-second clip can walk someone through a calm treatment room, show a real result, or put a trustworthy provider on screen in a way a single still image can't.
Video also does the heavy lifting on trust, which is the whole game in healthcare. Choosing a dentist, dermatologist, or med spa is a high-consideration decision, and seeing the space, the people, and the outcome lowers the anxiety that keeps people from booking. That's why feed video and Reels, TikTok, and Shorts ads tend to hold attention longer and earn cheaper reach than a static image alone.
The catch has always been production. Real video meant a crew, a shoot day, an editor, and a turnaround measured in weeks, out of reach for a solo practice and a logistical headache for a multi-location group. That cost is exactly what AI video generation removes, and it's where ClinAds focuses: clinic-grade video without the shoot.
An AI video ad isn't one file. It's a set of cuts in the right aspect ratios, lengths, and captions for each placement. Here's the spec ClinAds builds to.
Full-screen video for Instagram Reels, TikTok, and YouTube Shorts. This is the highest-reach placement today, and it needs to be built vertical from the start, not cropped down from a landscape clip.
Square and portrait video for the Facebook and Instagram feed, where most clinic budgets still convert. ClinAds renders these alongside the vertical cut so your feed and your Reels stay consistent.
Widescreen video for YouTube and many Google video placements. Same story, different shape, generated from the same brief instead of a separate edit.
Most clinic video ads land between 6 and 30 seconds, with the message and brand in the first one to two seconds before the scroll. ClinAds writes the hook first so the ad earns its view.
Most feed video is watched muted. Every ClinAds video ad ships with on-screen captions and clear text, so it lands whether or not the sound is on.
Your logo, colors, and a clear call to action, like "Book a consultation," baked into every cut, so the video looks unmistakably like your practice and tells the patient exactly what to do next.
We'll be straight: plenty of AI tools make a static image. The hard part is getting matching, on-brand video out of the same brief. That's the part ClinAds is built for.
ClinAds is a clinic-first AI advertising platform. You give it your website and brand once, and from a single brief it generates campaign-ready creative in your style, producing both static and short-form video rather than one or the other. The script, the on-screen copy, and the visuals are written for the actual patient, and it tone-shifts per service: a Botox Reel reads cosmetic and premium, an implant ad reads clinical and reassuring.
Because the static and the video come from the same brief, they match. Your feed image, your 4:5 feed video, your 9:16 Reel, and your 16:9 YouTube cut all share one look, message, and brand, and it holds across every location, so a ten-site group looks as consistent as a single practice. You can also pull competitor-ad inspiration so you're not starting from a blank timeline.
One honest note: ClinAds creates the creative; you or your team still set budgets, targeting, and hit launch. The value is speed and volume, a batch of on-brand video and image variants in the time it used to take to brief a single one. New clinics can test it, and the fastest way to see your own ads is a 30-minute intro call where we generate video and static from your real website, live.
New clinics can test ClinAds. Book a 30-minute call and we'll generate on-brand video and image ads from your real website, live, in every format you need.