--- title: "ATI vs Athletico: Physical Therapy AI Visibility Teardown | ClinAds" description: "Two physical therapy chains, 839 and 879 clinic pages. ATI gives machines the address, hours and map pin but names no insurer. Athletico names the plans but ships no machine-readable data at all." source: https://getclinads.com/market-research/ati-vs-athletico-physical-therapy site_overview: https://getclinads.com/llms.txt api: https://getclinads.com/api/v1 --- [Home](https://getclinads.com/)/[Market research](https://getclinads.com/market-research)/ATI vs Athletico CA Teardown · Physical therapy 7 min read · September 18, 2026 · By ClinAds Research # Same size. Opposite blind spots. Two chains, 839 and 879 clinic pages. Each one answers exactly what the other leaves out. Watch the walkthrough, or [open it on YouTube](https://www.youtube.com/watch?v=IjEsyr9CksM). Two physical therapy chains, almost exactly the same size: ATI has 839 clinic pages, Athletico has 879. A patient searching **physical therapy near me that takes my plan** needs the same handful of facts from either one. We checked 60 clinic pages from each chain, sampled at random, both as a browser and as Googlebot. Each chain answers exactly what the other leaves out. ATI gives a machine the hours, the phone and a map pin, and never names an insurer. Athletico names Aetna, Cigna and Medicare in plain words, and ships no machine-readable data at all. ![ATI clinic pages carry machine-readable hours, phone and map pin but name no insurer; Athletico names insurers in plain words but has no machine-readable data](https://getclinads.com/assets/market-research/ati-vs-athletico-physical-therapy/slide-01.webp) Same size, opposite blind spots. ## Five questions: both chains answer four, a different four These are the things a patient needs before booking. We counted an answer only when it was in the raw page, before JavaScript. ATI locations.atipt.com 4/5 - ✓Where is it? - ✓Is it open now? - ✓Does it treat my problem? - ✕Does it take my insurance? - ✓Can a machine read it as a clinic? Athletico athletico.com/locations 4/5 - ✓Where is it? - ✓Is it open now? - ✓Does it treat my problem? - ✓Does it take my insurance? - ✕Can a machine read it as a clinic? Method: 60 clinic pages sampled at random from each chain, fetched as a browser and as Googlebot, scored on the raw page before JavaScript. ## What ATI gets right: the address, the hours and the map pin Every ATI clinic page we sampled carries a business listing written for machines: what the place is, where it stands and when it opens, in a form an assistant can quote without reading a word of the page. ATI Madison Heights, MI · page data`"@type": "LocalBusiness", "name": "Madison Heights - E 12 Mile Rd", "telephone": "(248) 543-4886", "openingHoursSpecification": { "opens": "07:00", "closes": "19:00" }, "geo": { "latitude": …, "longitude": … }` **60 / 60**ATI clinic pages sampled that carry the listing, hours and coordinates **0 / 60**Athletico clinic pages with any of it ## Then ask an ATI page which insurance it takes It doesn’t say. The answer exists once, on a single page for the whole company. A patient asking about one clinic, and an assistant answering for one clinic, never reach it. **0 / 60**clinic pages that name an insurer: no plan, no carrier, no “we accept”. The page sends you to a phone number instead **0 / 2,202**URLs in the location sitemap carrying a date, so a crawler cannot tell what changed or when There is one more gap on every ATI clinic page: no link preview tags. Paste an ATI clinic into a chat or a post and it arrives as a bare URL. ![ATI clinic pages name no insurer, carry no sitemap dates and have no link preview tags](https://getclinads.com/assets/market-research/ati-vs-athletico-physical-therapy/slide-04.webp) The insurance answer exists once, for the whole company. ## What Athletico gets right: the plans, clinic by clinic Not a generic list. The Iowa clinic names Iowa plans, the Illinois clinic names Illinois ones. 59 of the 60 pages we sampled name a carrier: - Aetna - Aetna Medicare Advantage - Ambetter - BCBS Wellmark - ChampVA - Cigna / Midlands Choice - Devoted Health - Health Alliance - Iowa Total Care - Medicaid - Medicare - Molina Healthcare - Mutual of Omaha - Surest (UnitedHealthcare) **879**clinic pages in Athletico’s sitemap, every one dated, the newest yesterday **0**dates on ATI’s 2,202 location URLs ## And then Athletico says none of it in code A machine looking for a clinic on an Athletico page finds a web page, a menu and a search box. It does not find a clinic: no address block, no coordinates, no opening hours it can parse. Athletico Ankeny South, IA · page data, every type found`"@type": "WebPage", "@type": "BreadcrumbList", "@type": "WebSite", "SearchAction" No LocalBusiness. No address. No geo. No openingHours.` The hours are on the page for a reader. An assistant asked “is it open now?” has to parse prose to answer, on all 879 clinics. ![Athletico pages carry only WebPage, BreadcrumbList and WebSite data, with no LocalBusiness, address, geo or opening hours](https://getclinads.com/assets/market-research/ati-vs-athletico-physical-therapy/slide-06.webp) Said in words, and none of it in code. ## The scorecard: four checks each, one they both pass, two neither does Nine checks, the same method, both chains. | Check | ATI | Athletico | **Clinic pages carry a business listing**The LocalBusiness block a machine reads | ✓ | ✕ | **Opening hours a machine can parse**Not just printed on the page | ✓ | ✕ | **Map coordinates in the page data**So an assistant can place the clinic | ✓ | ✕ | **Insurance named on the clinic page**The plans that clinic actually takes | ✕ | ✓ | **Location sitemap carries dates**So crawlers know what changed | ✕ | ✓ | **Link previews for social and chat**The og: tags that build a card | ✕ | ✓ | **Every page in the sitemap is alive**We requested all 5,374 of them | ✓ | ✓ | **A note written for AI engines**An llms.txt on the domain | ✕ | ✕ | **The finder lists clinics to a crawler**Without running JavaScript | ✕ | ✕ ## Why this matters to a clinic Two chains with about 1,700 clinics between them, and each one solved the half the other missed. **Neither half is hard. Doing both is what gets a clinic named.** The work is the same either way: say it in plain words a patient can read, and put the same facts in the code an assistant reads. A single clinic can do both in an afternoon. - We search for your clinic the way a patient would. Your city and your competitors, on Google and on the AI assistants. - You get the gaps in plain sentences. One list you can hand to whoever runs your website. - It takes a day. No commitment, no cost. View the full teardown slides (PDF, 8 pages) Your browser can’t show the PDF here. [Download it instead](https://getclinads.com/assets/market-research/ati-vs-athletico-physical-therapy/ati-vs-athletico-physical-therapy.pdf). [Download the slides (PDF, 570 KB)](https://getclinads.com/assets/market-research/ati-vs-athletico-physical-therapy/ati-vs-athletico-physical-therapy.pdf) ### Want a free AI visibility audit for your clinic? Free, and it takes about a day. We check your city and your competitors the way a patient does, then send back every gap in plain sentences. [Get my free audit](https://getclinads.com/consult) Keep reading ## More research. [Market research ## All teardowns Side-by-side looks at how clinics win and lose patients on Google and AI search.Browse market research →](https://getclinads.com/market-research) [Case studies ## Proof, not promises The same growth engine, running on our own properties. The numbers, in full.Read the case studies →](https://getclinads.com/case-studies)